大道至简 

Make complicated

things simple

Who are we

We are a structured reality able to dialogue with Chinese companies, facilitating their entry process in to the Italian market.

 

Red Li is the  result of a strategic partnership  between two firms : Red- Doors and Litheman. Both realities have extensive experience in helping companies to improve their performances.

What we offer

A professional baggage that can be considered a real handbook for the Italian market.

What is our service about?

We understand and outline customer’s needs, proposing solutions and concrete approaches up to goal achievement. We keep our customer constantly updated on each step until the project is completed.

BACKGROUND

The background, in which we operate, is the textile district of Biella, homeland of centenary exchanges with China, which has recently been recognized as a creative city by Unesco Craft & Folk Art.

Efficiency and effectiveness are the drivers of this brand, being able to support Chinese companies in the complex approach to the Italian ecosystem

SERVICES

Linguistic and Cross-cultural Support

Training of company’s already present Human resources

Fiscal Support
(simplifying the dialogue with Public Administration)

Partner Search

Search of Human Resources trained
to meet cross-cultural requirements

Legal Support

Market penetration strategy support

Know
OUR TEAM
Barbara Carini

GM

Graduated in Languages and Culture with Business Chinese Focus from the University of Turin, Barbara worked and lived in Italy, Europe and spent more than a decade in the country that became her second home: China. She supports companies to better communicate with foreign markets, developing their own potential and establishing long-term business relationships.

Alessandro Boggio Merlo

CFO

Graduated in Business Economics from the University of Turin, with a post-graduate Master in Internal Audit and Management Control from the University of Pisa and a Master in Hospitality Management from SAA Turin. Personal training took place through important companies such as Barclays Bank, KPMG and Fiat Services.

Filippo Fiamma

COO

Graduated in Bank, Stock Exchange and Insurance and Business Management from the University of Turin, with post-graduate Master in Marketing and Digital Communication. Professional experience gained in important companies including Finace Evolution and Barclays Bank.

Luca Murta G. Cardoso

CMO

Graduated in Business Management  the University of Turin, with post-graduate course in Project Management at the Politecnico di Milano Business School. Member of the Governing Body of the Cassa di Risparmio di Biella Foundation. President of the voluntary association #sharEat

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